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Top Research - Social Analytics

Social Analytics is an exciting and evolving field. Over the last decade, social analytics has become a primary form of business intelligence, used to identify, predict, and respond to consumer behaviour. HnyB Insights helps organizations to identify which social media tools and strategies are measurably benefiting their objectives and which have a neutral effect or may even be hindering those objectives. This data helps organizations measure the return on investment (ROI) of their social media strategies, and to continually plan how to best use social media to their advantage.

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